Bill Cardwell grew up playing the drums. And when he became an adult he started making his own drum sets that mimicked the tone and feeling of traditional drums that no one was making anymore. Eventually making drums became more than a hobby. Today 12 people craft about 100 drums a week in Cardwell's C&C drum factory outside Kansas City, MO. Over the years he's supplied custom instrument to some of the greats, including The Beatles' drummer Ringo Starr.